KENYA TO HOST (WTO) TRADE NEGOTIATIONS

The MICE tourism industry is expected to grow further and establish its place as a key contributor to achieving the rebound and growth of tourism numbers. Kenya aims at claiming the first place in Africa with the best conference and exhibition facilities thus the attraction of business tourists. Kenya has successfully attracted MICE events including the 10th WTO (World Trade Organization) Ministerial conference among other bids. This conference will be hosted in a sub-Saharan country for the first time thus a huge number of foreign visitors will be observed within the country. The 10th World Trade Organization (WTO) Ministerial conference has attracted over 7,000 delegates from governments and private sector. This will facilitate the growth of income that Kenya will earn towards the end of the year. According to Kippra findings, each delegate spends an approximate kshs. 97,154.25 Per day. This could be seen as a sign of recognition in the region internationally thus increasing the number of expected international shows. PR and Corporate Communications Manager, Tourism Board, talked about hotel brands such as Kempinski increasing bed capacity in a bid to accommodate foreign visitors. Jomo Kenyatta International Airport (JKIA) has also enhanced connectivity thus raising the status of the airport as a regional commercial hub. Tours and travel firms will tap on the expected number of delegates thus spearhead thriving business within the end year period. WTO (World Trade Organization) is an organization that deals with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible. It is a trade organizations forum that handle trade disputes and monitors national trade policies. Kenya is focusing on this global forum that will see issues such as the need for food security as development sustainability being centered on. The global conference will also be an avenue for Keny

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